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Video Marketing for Lawyers: How to Become a Videographer
You want to be a videographer. Good for you. Ask yourself these questions:
When was the last time you took video of anything?
Maybe you shot video of Thanksgiving at your house with all your relatives. Maybe you were on the soccer field taking video of your six-year-old. Maybe you were at the aquarium with the dolphins. At least you have some level of experience. There are some lawyers who don't own a video camera and wouldn't know what to do with it.
When you shot these videos did you use a tripod?
Did you have super8 movie cassettes that had to be developed, or were they standard VHS cassettes the size of California? Maybe you got a video camera when miniDV tapes were all the rage. Or maybe you got one of those miniCD cameras that recorded directly to a mini disk.
Most of us just held the camera in our hand until we were tired and then either switched hands or put the camera down. We couldn't understand why our videos always bounced around and were shaky (this is before the steady-shot features that help slightly).
When you created your family videos, did you use any external lights?
Chances are you used whatever available light was around; the lights in your kitchen, the mood lighting in your basement, the flickering fluorescent bulb in your den or whatever overhanging lights were on.
How was the audio with your homemade videos?
Rarely did you get great quality audio since you used whatever microphone was attached to your camera. You knew there were better ways to capture great audio, but you were not a Hollywood video producer and saw no need to spend a lot of money on professional microphones.
Do you know what all the manual settings on your video camera do?
Sure you can simply set the dial to full automatic mode and let the camera do everything for you. If you're only shooting outdoors on a beautiful sunny day, then you can create good looking video. However, shooting outdoors has many challenges. You have to deal with the sun, the shade, the elements, ambient noise, among others. If you're shooting indoors, the auto settings are often not good enough to balance your color and illuminate your frame. Also, many cameras of yesteryear cannot shoot great video in low level lighting.
Here now are a few tips to help you become a videographer:
Learn what all those manual settings are on your camera. Aperature settings, exposure settings, iris settings, depth of field, shutter speed, manual focus v. auto focus, white balance, color changes, special effects, video frame rate, focus priority, image stabilizer. Learn why your digital zoom is not effective for getting great quality video, and on and on. How much video can you hold on your camera's memory card? Does the video shut off if you shoot for 10 minutes continuously? How many pixels does your camera shoot? Do you really need to shoot in hi-def video, or is standard definition ok? If you shoot in standard definition what compression settings do you need to get crystal clear video? How many pixels wide is a standard-def video compared to hi-def? 1
Learn all about lighting. What's a 'key' light? What's a 'fill' light? What's a 'hair' light? Why do you need to illuminate your background when you shoot video?
What are your settings? Is there ambient noise? Are there lights or sounds you can eliminate or minimize? Do you shoot in front of that beautiful picture window? Do you shut the window shades?
What microphone creates the best quality audio? Do you use a separate audio device? Do you use a wired microphone? Are wireless mic's really that much better? What's the difference between a $150 mic and a $600 microphone? What's the best camera to use? 1
Here's how you'll know if becoming a videographer is right for you:
Do you wake up every morning with 10 new ideas about how to market your law firm using video?
Do you actively look for ways to set yourself apart using every available method know to mankind?
If you do, then this is the right place for you.
Here's the bottom line. Do you really want to be a videographer or do you want to practice law? The choice, as always, is up to you. For more information visit videographer Dubai
Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video. For more information visit videographer South Africa
We make it simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are live and online. And the hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That's it.
Article done by Gerry Oginski Article Source: http://EzineArticles.com/?expert=Gerry_Oginski
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